Strategic Marketing Partners | Services

Public Relations is the strategic management of your image and reputation. It is used to attract and maintain customers, compete with rivals and foster growth.

PR is a frequently misunderstood concept, often associated exclusively with publicity. However, this is merely one tactic of PR.

Other PR tactics include:

Media relations / Publicity
Distributing newsletters
Speechwriting
Sponsorship
Events
Crisis communications
Website development
Internal communications
Seminars and Exhibitions
Company brochures
Community relations

Strategic Marketing Partners has an experienced team of public relations professionals to help boost your business’ profile. SMP can tailor a PR project to suit your needs.

Strategic Marketing Partners will help build the image and reputation of your business, with real-world experience in public relations.

Click here for samples of our Public Relations work.

		Many businesses have found trade press to be an excellent avenue for positive exposure. For example, SMP got total maintenance firm ATMR a cover story in influential trade magazine Energy Source and Distribution. This coverage gave ATMR over $5000 worth of publicity, but for only about one-tenth of the cost.
		Local press is also a very popular target for many businesses, with Queensland-based software firm Sauce Software using SMP’s services to get articles printed in Quest publications The Wynnum Herald and The Redland Times.
		Other businesses require coverage in daily metropolitan newspapers to attract their audience. To raise the profile of industrial property consultants Scan Industrial, SMP produced copy which appeared in the Prime Site section of The Courier-Mail.

Build your Image and Reputation with Effective Public Relations

Other PR tactics include: